Teaming with a powerful partner.
In early November 2011, it was announced that Disney Interactive Media and YouTube would spend a combined 10 million to 15 million for the original video series. short films will be produced by Disney and distributed on a co-branded on Disney.com and YouTube channel. The channel will also feature video amateur from the torrent downloaded on YouTube every day. The alliance was striking because it tacitly recognized the weaknesses of each company. Disney, working on a redesign of its Web site, conceded that his own brand was not a strong enough draw in children looking for online video; YouTube is considered as more fresh. Disney will go fishing youth on YouTube YouTube faced a significant part of its own something site that the company hopes will be cajoling kids to stay longer.