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| the ads targeted |
New versions of the two browsers incorporate tools against the advertising trace on the Internet. The Obama administration wants a Charter on the right to privacy.
Internet browsers, which competed long on the display speed, pages and security are now seeking to better ensure the confidentiality of the data of their users. New version of Internet Explorer released Monday includes for the first time of tools to limit or remove the targeted advertising. The new Firefox, the final version is expected next week, will propose a comparable function.
Advertising targeting, advertisers can display advertising banners adapted to the profile and habits of navigation of Internet users. Thus, the visitor of a site of commerce seeking to buy a television set will include advertisements for flat screens on the other sites that he will travel later, getting them to finalize its purchase. These ads, very effective, are generally sold more expensive. But tracing is little appreciated by Internet users.
Reluctant advertising boards: now, users of Firefox 4 and Internet Explorer 9 can ask visited Internet sites to stop this targeting with a new trial, called "Do Not Track" ("no tracking"). Their request is transmitted in the HTTP header, which already passes other information, such as the browser version and operating system used. In addition, IE9 also relies on a system of blacklists that block cookies from advertising boards. Plugins for Firefox and Chrome, such as AdBlock Plus, to get the same result.
Only black lists are effective for the time being, as advertising boards do not yet committed themselves to meet the new statement "Do Not Track" transmitted by the browsers, and disseminate instead of non-targeted advertising. The advertising industry more campaigns for self-regulation. Google, for example, proposes to disable advertising of its DoubleClick governance system by manually installing a cookie in their Internet browser. But this option is little put forward, and therefore little known.
The statement "Do Not Track" is in fact not the business of advertising authorities, who may find themselves diving in the fog. At a recent meeting with Mozilla leaders, advertisers have accused developers of Firefox to "break the Web and its economic model", recently told the President of the Foundation, Gary Kovacs. The integration of blockers pop - ups as soon as early versions of Firefox had already sounded the death knell of this advertising format.
-A Charter of the right to privacy: the resistance of the world of Internet advertising may have a time. The US Government Wednesday asked Congress to vote a Charter of the right to the privacy of Internet users, while the regulator of commerce, the FTC, argues since December to impose the system "Do Not Track" on the Internet. A proposal of joint act of US Senator John Kerry and Republican John McCain is in preparation: American political pressure will have immediate repercussions outside the United States, because only one version of these browsers is proposed in the world. The W3C Internet standards body, will examine the various initiatives of the actors of the Web on advertising targeted a workshop planned end of April. In France, the professionals of the sector and the Government signed early October a Charter, which was to lead to a platform where users should be able to refuse the targeted advertising.
